Where craftsmanship has been passed down for generations.
For generations, we have combined craftsmanship and product expertise with innovation and customisation to create bags tailored to our customers' needs.
With over 100 years of experience in bags, we combine craftsmanship with in-depth knowledge of materials, construction and manufacturing techniques. This allows us to turn ideas into thoughtfully designed bags that bring together style and functionality.
Craftsmanship
We believe in bags that not only look good but that people enjoy using time and time again. That's why we focus on durable materials, smart features and careful finishing, with long-lasting use in mind.
Quality
We listen, think along with our customers and look beyond the initial request. Through personal contact, expert advice and direct communication, we develop solutions tailored to our customers and their target audiences.
Customer focus
As an experienced B2B partner, we combine product expertise with a professional approach. Clear communication, transparent agreements and reliable partnerships form the foundation of everything we do.
Professionalism
Every customer and every project is different. That's why we offer a wide range of possibilities: from ready-to-ship stock collections and personalisation to collection redesign and fully customised bags.
Flexibility
We continuously work to improve the sustainability of our products and processes. Through conscious material choices, recycled materials and transparency with Trace Me!, we make our efforts increasingly visible and verifiable.
Sustainability
As a family business, we believe in the power of people and teamwork. We foster a working environment built on commitment, trust, enjoyment and the freedom to take initiative.
Positive work environment
FOR OVER 100 YEARS
A history that keeps moving.
The Beginning
1923
A rich history of craftsmanship
The story of VASAD began in 1923, marking the start of a rich history built on experience, traditional craftsmanship and expertise.
The company was founded by three brothers, Jan, Theo and Herman van der Sandt (photo of the three brothers), in Doetinchem. Jan van der Sandt proudly described it as “the oldest and most established name” (photo of the parade float).
From its earliest days, VASAD manufactured leather bags and leather bicycle saddles in the Netherlands. These products travelled across the globe. VASAD's distinctive sprung saddles could be found as far away as Ethiopia and Dubai, while the brand's advertising billboards even appeared at the railway station in Jakarta.
A new direction
1960
A new generation, a new direction
With the rise of mopeds, demand for bicycle saddles and accessories began to decline. This marked a turning point for the family business. Arnoud van der Sandt, son of Jan van der Sandt, joined the company and brought a fresh vision. His main interest was in luxury leather goods. He expanded the product range and began sourcing products internationally, including from Italy and East Germany. These developments marked the first steps towards a new direction for the family business.
Separation
1973
The founding of SL B.V.
Together with several cousins, Arnoud decided to take over VASAD's leather goods division and establish his own company: SL B.V. This marked the official separation of the luxury leather goods and bicycle saddle businesses.
Initially, SL B.V. remained on the VASAD premises, where Arnoud rented the three front production halls to further develop and expand his business.
Third generation
2003
The third generation: tradition meets innovation
With Peter van der Sandt at the helm, the third generation continues the family tradition from Zutphen. Under his leadership, VASAD has been reintroduced as a brand within SL Lederwaren B.V. (SL BAGS).
The craftsmanship and quality that made VASAD successful remain at the heart of the brand. At the same time, the collections have evolved to meet changing needs. Today, VASAD stands for contemporary, durable and functional bags with character.
From work and travel to sports and everyday use, VASAD combines a rich heritage with modern design and versatile functionality. Bags that are not only practical but also designed to stand out.
The craftsmanship and quality that made VASAD successful still form the foundation of the brand. At the same time, the collections have evolved with the times. Today, VASAD is known for contemporary, sturdy, and functional bags with character.
2020
Recognition for Corporate Social Responsibility
In 2020, SL BAGS achieved the EcoVadis Silver rating. This is a great recognition of our efforts in the areas of sustainability and corporate social responsibility. This rating marked an important milestone in our ambition to conduct business in an increasingly conscious, transparent, and responsible manner.
PPP Accreditation
2021
Recognized as a reliable partner in promotional products
In 2021, SL BAGS earned PPP accreditation, a significant recognition within the promotional products industry. This underscores our commitment to the industry and our dedication to professionalism, quality, and corporate social responsibility. A significant milestone that helps build trust among our customers and partners
EcoVadis Gold
2022
Taking Sustainability a Step Further
In 2022, SL BAGS achieved the EcoVadis Gold rating. This is a great next step following the Silver rating in 2020 and recognition of our ongoing efforts in the areas of sustainability and corporate social responsibility. This milestone reaffirms our commitment to continuous improvement and to taking responsibility within our organization and the international supply chain.
International Growth
2024
A New Office for SL ASIA
In the last quarter of 2024, our SL ASIA team moved to a new office in China. This marks a significant milestone in the continued development of our international organization. From this new location, SL ASIA remains a key link in our collaboration with our manufacturing partners, focusing on quality, product development, and the smooth operation of our processes.
EcoVadis Platinum
2025
The Highest Recognition
In 2025, SL BAGS achieved the EcoVadis Platinum rating, the highest possible distinction within the EcoVadis assessment. Following Silver in 2020 and Gold in 2022, Platinum marks a significant milestone in our sustainable development. This recognition underscores our ongoing commitment to corporate responsibility, transparency, and continuous improvement within our organization and international supply chain. It’s an achievement we’re proud of!
Transparency
2026
IPPAG Partnership & Digital Product Passport
In 2026, SL BAGS took further significant steps in international collaboration and sustainability. As an official IPPAG partner, we strengthened our international network and knowledge sharing within the promotional products industry.
We also introduced Trace Me!, our Digital Product Passport for VASAD and Recycle Bags. Through a QR code, we make relevant product information about origin, materials, production and CO₂ footprint accessible and verifiable. This marks another step towards greater transparency and responsible business practices within the bag industry.
The Beginning
